الأهداف
            							 
What Will You Gain From the Course? 
- You will learn the appreciation of the lifetime value of your customers with real figures pertaining to your organization
 
- You will understand what customer satisfaction is all about and what the needs and requirements are of your customers
 
- You will have techniques and strategies to handle complaints effectively
 
- You will know the difference between "telling" and "selling" with features v benefits
 
- You will learn techniques of how to get a WIN/ WIN outcome with your customers
 
- You will have a framework to work with to anticipate your customers needs and to eradicate potential problems and complaints before they even happen
 
- You will be able to build up trust and effortless rapport with your customers
 
- You will be able to spot sales opportunities a lot quicker and clearer with the help of some proven strategies
 
           
          							 
          							
            							الخطوط العريضة
            							Improving your Communication Skills is the way to customer satisfaction 
- What is the perfect communication model?
 
- Opening lines of communication with your boss, and other employees.
 
- Communications (face-to-face) (listening, presenting, questioning, etc.).
 
- Feedback to see how others see you (your boss, your office colleagues, other employees).
 
- Basic guidelines in given feedback
 
- Feedback in pleasant and constructive way.
 
- How to give good feedback.
 
- Non-Verbal Communication Skills
 
- Exploring non-verbal communication.
 
- Test your non-verbal communication skills
 
- Why the smart secretaries master the art of listening well.
 
- Differentiating good from bad listening.
 
- The secrets to listening well.
 
- Listening and empathy responding.
 
- Listening skills- self-evaluation.
 
- General recommendations to improve communication skills.
 
How to achieve customers' satisfaction when building the Marketing Mix
- Product
 
- Price
 
- Promotion
 
- Place
 
Customer satisfaction is a Reflection of Employee Satisfaction 
- Handling customers and employees complaints
 
- I have a couple of abusive, manipulative customers. Nothing I've done seems to work with them, they're always yelling, complaining, and trying to get me to lower my prices. What can I do?
 
- Because of circumstances beyond our control, we sometimes can't deliver our customers' orders on time. They get really mad. I'm not sure how to best handle them.
 
- Responding to angry customers.
 
- Understanding hostile customers
 
- Perception is Reality...How do Your Customers Really See You?
 
Basic methods to get feedback from customers to ensure their satisfaction
- Appreciative
 
- Focus group
 
- Interview design.
 
- Listening
 
- Questioning (face-to-face).
 
- Survey design.
 
- Using satisfaction survey to achieve a competitive advantage in sales and marketing
 
- Beat the competition
 
- Improve loyalty
 
- Gain market share
 
- Reduce Costs
 
Measuring Customer Satisfaction
- Measuring The Seemingly Immeasurable: Knowledge Work And Customer Satisfaction) 
 
- Why do customers get upset? And how to measure it.
 
- WHAT To Measure
 
Blocks to customer Focus 
- Considerations for an effective customer service program as part of core strategy to serve customers well.
 
Building Customer relationship is a way to customer satisfaction
- How can I keep in contact with my customers
 
- Are there ways I can keep in contact with my customers without spending a lot of money
 
- How do you keep track of your customers' information
 
- My customers are from all over the world. Sometimes I have a hard time understanding what they want.
 
- How can I keep my customers buying from me
 
Managing To Retain Customers
- Many strategies to achieve it. 
 
- Each section will be explained on presentation of real life construction business situations, accompanied with many practical case studies, role playing, group and individual exercises as an Implication for practice.
 
- On- Job Training shall be decided upon the approval. It depends on the needs of the trainees. We shall arrange it from two weeks to one month.
 
 
 
 
 
 
            
          							 
          							
            							من ينبغى أن يحضر
            							 
- Any member of staff who has interaction with your customers
 
- Sales people
 
- Customer care teams
 
- Sales and service advisors (phone or face to face) .
 
- Marketing people.