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الأهداف
This course aims to provide students with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing. Knowledge of these topics will enable students to both implement and evaluate marketing research during their professional careers. It is assumed that students enrolled in this course have a basic understanding of marketing terminology and concepts.
الخطوط العريضة
- Introduction to Marketing Research and the Research Process
- Problem Definition and Research Design
- Secondary Data Sources
- Qualitative Methods
- Descriptive and Causal Research Design
- Questionnaire Design
- Measurement, Scaling and Sampling
- Data Preparation and Analysis Strategy
- Data Analysis: Hypothesis testing, Frequencies and Cross-tabulation
- Data Analysis: Testing for Significant Differences – t-test/ANOVA
- Data Analysis: Testing for Association – Correlation and Regression
- Exam Overview
من ينبغى أن يحضر
Anyone who wants to develop skills in their positions especially the marketing.
المدة
5 أيام
