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الأهداف
By the end of this program, participants should have the knowledge necessary to:
- Identify strategies in order to develop a unique competitive advantage
- Apply analytical and conceptual approaches to expand their understanding of the marketplace
- Integrate strategy, objectives, metrics and performance
- Incorporate stakeholders needs into the strategic plan
الخطوط العريضة
- Strategic planning concepts
- The evolution of strategy
- Basic elements of strategic planning
- Developing and managing the strategy formation process
- Strategy Components: Mission, Vision, Core values, Objectives, Plans and initiatives, Metrics
- Financial elements of developing strategy
- Operational elements of developing strategy
- Data synthesis
- Understanding steps in the SWOT analysis
- Defining the competitive advantage
- The product/industry/life cycle curve
- Creating organizational accountability
- Aligning the organization for optimal results
- How to translate the grand design into strategy execution
- Strategic Thinking Approaches
- Porter’s Five Forces Model
- Mckinsey Growth Pyramid
- Value Chain Analysis
- GE Matrix
- Boston box
- Balanced Scorecard
من ينبغى أن يحضر
Executives, division leaders and other senior managers involved in the formation and implementation of strategy, business professionals and strategic planners who want to gain a solid foundation in the development of strategy, line managers in finance, marketing, R&D and manufacturing who are responsible for strategy development and implementation.
المدة
5 أيام
