CATEGORY TYPE: Sales & Marketing

COURSE NAME:Dealing with Media


UPCOMING EVENTS


START DATE END DATE CITY/COUNTRY PRICE Request
This course can be scheduled at your convenience, to request this course please click here
OBJECTIVES:

•   planning promotional programs.
•   choose the best advertising media.
•   Advertising budget.
•   measure the success in achieving the Millennium Campaign.
•   support capabilities marketing decision makers in the face of the future by building the possibility of logical thinking and study tools available for planning excellence And creating new tools that fit with reality in the domestic and international environment.
•   It also aims to support the decisions of the institution for the preparation of plans activate integrated manner that ensures the highest possible return through the support of research methods possible to conduct integrated planning process, in addition to the implementation of the objectives established in the growth and philosophy are thrown acceptance planning an arbitrator, and determine the steps of planning advertising campaigns and refresher directly applicable.

OUTLINE:

 

  • ü   advertising planning steps.
    ü   analysis of the current time in the markets.
    ü   analysis product on the market.
    ü   identify the target audience.
    ü   choice of medium.
    ü   determine budgets for the campaign.
    ü   analyze the strengths and weaknesses of SWOT.
    ü   analysis of the market position and competitive alternatives.
    ü   the steps for setting up integrated marketing plan (Practical Guide).
    ü   preparing marketing plans and develop functional components of the marketing mix.
    ü   integrated strategies to face the future.
    ü   use comparison BENCHMARKING to support marketing and management development.
    ü   establish timelines for the implementation of the campaign.
    ü   marketing planning and industry of the future.
    ü   variables of the new century and the dimensions of marketing opportunities and risks.
    ü   marketing research as a tool for marketing excellence and marketing information.
    ü   identification of prospective market.
    ü   foundations of market segmentation.
    ü   formulate competitive marketing objectives.
    ü   analyze the advantages and cost competitiveness in the light of concepts of TQM.
    ü   problems advertising and sales promotion (BI).
    ü   role of advertising and activation in the integrated marketing process (film).
    ü   marketing factors affecting the planning advertising campaigns and activation.
    ü   marketing strategies and promotional activity.
    ü   planning advertising campaigns.
    ü   drafting advertising goals (evidence of work)
    ü   determine financial allocations declaration and distribution (lab).
    ü   design methods and means of disseminating advertisements and determine the degree of saturation in each of them (cases process).
    ü   strategic advertising message.
    ü   preparing tables for publishing advertising spaces and times.
    ü   planning activation campaigns for sales
    ü   Recent trends in sales promotion means practical cases.
    ü   planning to participate in local fairs, Arab and international (lab).
    ü   business presentations, contests and in-store advertising.
DURATION:
    • 5 Day(s)
  •  


    The presentation is generally appealing to me. The dedication & devotion of the instructor are both laudable & admirable.
    Mohammed F. Alotaibi
    Sabic

    Really this course is important for any inspector, so I will recommended it for our employees. And thanks a lot!
    Ahmed Al-Yami
    Sabic

    You are doing excellent bringing such very talented instructor. Please keep it up.
    Ahmed Afifi
    Al-Zamil CoolCare

    I would like to appreciate you as well as the instructor for a good training due to the fact that the helping to gain new information about the types of valve with advantages and disadvantage as well. Many thinking.
    Zaki Ali Aldawood
    Sabic

    This course was very beneficial and helpful to understand one of the Major NDT method. I encourage ITC to continue with this performance.
    Talal Saad AlHasawi
    Sabic

    ITC service was in overall excellent. Thanks.
    Wael M. Morsy
    Mobily

    This course was good and a nice guide to the PMP exam. Thanks.
    Yazeed Mohamed Mreki
    General Authority of Civil Aviation (GACA)

    It was good course & good preparation with excellent instructor. Thanks a lot.
    Faisal Mahdi Al-Qahtani
    Sabic

    It was a nice course to have. I suggest taking this course with the same instructor to other people. Thanks for the instructor for his kindness & helfull during the course.
    Abdul-Moniem Al-Humoud
    Sabic

    It is very important course, which enable us to improve our knowledge to work approaching our big account and can be recall us the key account. This is will support us to active result for the best of the Co.
    Mohammed Amjad
    Al-Suwadi Services

    The instructor is highly and technical knowledgeable in explaining all the subject in the course taken.
    Noel V. Garan
    Coldstorec Group Of Saudi Arabia

    Instructor was well prepared and knowledgeable I gain lot of useful information.
    Gulam Khan
    Saudi Aramco

    It was a good learning experience. Got to know the concept involved in key account.
    Muthuraman Nachiappan
    Al-Suwadi Services

    The instructor Mr. Ahmed Sabry has a very nice spirit.
    Salam Fakhoury
    Al Khodari Company

    It is very useful to us and increase our knowledge.
    Mohammed Rashed Afifi
    Al Khodari Company

    The course is excellent and helpful. It help me in organizing the work in more safe manner.
    Muzammil Hayat
    Al Khodari Company

    The instructor is very knowledge and hard working, his way of teaching is very good.
    Ibrahim Darwish
    Al Khodari Company