CATEGORY TYPE: Sales & Marketing

COURSE NAME:Marketing Crisis management


UPCOMING EVENTS


START DATE END DATE CITY/COUNTRY PRICE Request
This course can be scheduled at your convenience, to request this course please click here
OBJECTIVES:

• identify the concept and importance of marketing crisis management.
• Identify the types of marketing crises.
• Training on ways to cope with marketing crises.
• provide participants with modern techniques to meet the marketing crises.
• Identify the steps to predict marketing crises before they occur.

OUTLINE:

 

Marketing concept of the crisis.


• The difference between the crisis and the problem.
• Characteristics of the marketing crises.
• Marketing crises types.
• Why marketing crises occur (internal causes - external causes).
• False justifications that hinder an effective response to crises marketing.
Steps predictability marketing
• components of the process of analyzing marketing crises:
 Customer analysis - Parts of the market and identify potential - the analysis of previous sales
 Positioning the product in the market - purchase rates - study the distribution and prices
• study and analysis of the competition.
The role of strategic planning in dealing with marketing crises.
• Strategic Planning.
• Develop strategic plans into action Plans.
• Characteristics of the strategic planning process for marketing crisis management.
• Lessons learned from the experiences of crisis management in marketing practice (positive role models - negative models).
• Ten Commandments in dealing with marketing crises.

 

WHO SHOULD ATTEND:

 


• Marketing Managers and employees in the marketing field.

DURATION:
    • 5 Day(s)
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    The presentation is generally appealing to me. The dedication & devotion of the instructor are both laudable & admirable.
    Mohammed F. Alotaibi
    Sabic

    Really this course is important for any inspector, so I will recommended it for our employees. And thanks a lot!
    Ahmed Al-Yami
    Sabic

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    Ahmed Afifi
    Al-Zamil CoolCare

    I would like to appreciate you as well as the instructor for a good training due to the fact that the helping to gain new information about the types of valve with advantages and disadvantage as well. Many thinking.
    Zaki Ali Aldawood
    Sabic

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    Talal Saad AlHasawi
    Sabic

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    Wael M. Morsy
    Mobily

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    Yazeed Mohamed Mreki
    General Authority of Civil Aviation (GACA)

    It was good course & good preparation with excellent instructor. Thanks a lot.
    Faisal Mahdi Al-Qahtani
    Sabic

    It was a nice course to have. I suggest taking this course with the same instructor to other people. Thanks for the instructor for his kindness & helfull during the course.
    Abdul-Moniem Al-Humoud
    Sabic

    It is very important course, which enable us to improve our knowledge to work approaching our big account and can be recall us the key account. This is will support us to active result for the best of the Co.
    Mohammed Amjad
    Al-Suwadi Services

    The instructor is highly and technical knowledgeable in explaining all the subject in the course taken.
    Noel V. Garan
    Coldstorec Group Of Saudi Arabia

    Instructor was well prepared and knowledgeable I gain lot of useful information.
    Gulam Khan
    Saudi Aramco

    It was a good learning experience. Got to know the concept involved in key account.
    Muthuraman Nachiappan
    Al-Suwadi Services

    The instructor Mr. Ahmed Sabry has a very nice spirit.
    Salam Fakhoury
    Al Khodari Company

    It is very useful to us and increase our knowledge.
    Mohammed Rashed Afifi
    Al Khodari Company

    The course is excellent and helpful. It help me in organizing the work in more safe manner.
    Muzammil Hayat
    Al Khodari Company

    The instructor is very knowledge and hard working, his way of teaching is very good.
    Ibrahim Darwish
    Al Khodari Company