The fundamental concepts and stages of marketing research provided within an overall structural framework, including: how to integrate stages, carry out research in a scientific manner, read and analyze research reports, apply research skills.
This course aims to provide students with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing. Knowledge of these topics will enable students to both implement and evaluate marketing research during their professional careers. It is assumed that students enrolled in this course have a basic understanding of marketing terminology and concepts.
Anyone who wants to develop skills in their positions especially the marketing.
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The presentation is generally appealing to me. The dedication & devotion of the instructor are both laudable & admirable.Mohammed F. AlotaibiSabic
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ITC service was in overall excellent. Thanks.Wael M. MorsyMobily
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It was good course & good preparation with excellent instructor. Thanks a lot.Faisal Mahdi Al-QahtaniSabic
It was a nice course to have. I suggest taking this course with the same instructor to other people. Thanks for the instructor for his kindness & helfull during the course.Abdul-Moniem Al-HumoudSabic
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The instructor is highly and technical knowledgeable in explaining all the subject in the course taken. Noel V. GaranColdstorec Group Of Saudi Arabia
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