Welcome to Integrated for Training!

CATEGORY TYPE: Sales & Marketing

COURSE NAME:Marketing Research

UPCOMING EVENTS

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This course can be scheduled at your convenience, to request this course please click here

INTRODUCTION:

The fundamental concepts and stages of marketing research provided within an overall structural framework, including: how to integrate stages, carry out research in a scientific manner, read and analyze research reports, apply research skills.

OBJECTIVES:

This course aims to provide students with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing. Knowledge of these topics will enable students to both implement and evaluate marketing research during their professional careers. It is assumed that students enrolled in this course have a basic understanding of marketing terminology and concepts.

OUTLINE:

Introduction to Marketing Research and the Research Process
Problem Definition and Research Design
Secondary Data Sources
Qualitative Methods
Descriptive and Causal Research Design
Questionnaire Design
Measurement, Scaling and Sampling
Data Preparation and Analysis Strategy
Data Analysis: Hypothesis testing, Frequencies and Cross-tabulation
Data Analysis: Testing for Significant Differences – t-test/ANOVA
Data Analysis: Testing for Association – Correlation and Regression
Exam Overview

WHO SHOULD ATTEND:

Anyone who wants to develop skills in their positions especially the marketing.

DURATION:

5 Day(s)

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Mohammed F. Alotaibi
Sabic

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Sabic

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Ahmed Afifi
Al-Zamil CoolCare

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Zaki Ali Aldawood
Sabic

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Sabic

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Wael M. Morsy
Mobily

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Yazeed Mohamed Mreki
General Authority of Civil Aviation (GACA)

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Sabic

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Sabic

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Mohammed Amjad
Al-Suwadi Services

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Noel V. Garan
Coldstorec Group Of Saudi Arabia

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Saudi Aramco

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Muthuraman Nachiappan
Al-Suwadi Services

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Salam Fakhoury
Al Khodari Company

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Al Khodari Company

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Muzammil Hayat
Al Khodari Company

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Ibrahim Darwish
Al Khodari Company