Almost all large organizations either have a public relations department or outsource their public relations needs to a company. Public relations is seen as a vital part of maintaining the organization’s image and of communicating its message to its customers, investors and the general public. A positive perception of a company or non-profit can increase its sales and improve its bottom line. The functions and key tasks of a public relations specialist can be varied.
In this programmer you will learn:
Evaluation and the use of research
Public Image Strategy
Public relations strategists will work with top executives in the organization to craft an overview of how the company wants to be perceived, and how it is going to project a positive image. This can involve focusing in on exactly the right message, and then deciding on the broad outlines of a campaign to disseminate that message.
Outreach Events
Public relations professionals often arrange events to raise the profile of the organization or lend its brand and name to a charitable event that represents the philosophy of the company. Think of a corporation sponsoring a Special Olympics event, or a hospital organizing a health outreach day in its town.
Media Relations
Talking with the media is a core function of public relations departments. Public relations professionals field questions from reporters, arrange for interviews with key individuals in the organization and write press releases to make the media aware of company events or achievements.
Social Media
One emerging function of public relations is to maximize an organization’s positive use of social media to build its image. Managing a Twitter feed, a Facebook page and a YouTube channel are all vital ways to connect with possible new customers or stakeholders. Monitoring public comment about the organization on the Internet can also give PR professionals early warning of any emerging trends or problems.
Handling Emergencies
Sometimes a company or organization is struck by a disastrous event that ruins its public image. This might be an oil company that has to deal with a high profile spill, or a food company that has a contamination event. Public relations professionals decide how the organization will repair the damage to its image, communicate how it is dealing with the problem and regain control of its message.
1) Public Relations professionals
2) Other key personnel in the organization whose work involves contact and interaction with internal/external public
3) Also beneficial to personnel who wish to learn how to use communication more effectively - possibly in the areas of personnel, marketing, sales, training and administration
Invite your friends to visit our website and benefit from our discounts.
The presentation is generally appealing to me. The dedication & devotion of the instructor are both laudable & admirable.Mohammed F. AlotaibiSabic
Really this course is important for any inspector, so I will recommended it for our employees. And thanks a lot!Ahmed Al-YamiSabic
You are doing excellent bringing such very talented instructor. Please keep it up.Ahmed AfifiAl-Zamil CoolCare
I would like to appreciate you as well as the instructor for a good training due to the fact that the helping to gain new information about the types of valve with advantages and disadvantage as well. Many thinking.Zaki Ali AldawoodSabic
This course was very beneficial and helpful to understand one of the Major NDT method. I encourage ITC to continue with this performance.Talal Saad AlHasawiSabic
ITC service was in overall excellent. Thanks.Wael M. MorsyMobily
This course was good and a nice guide to the PMP exam. Thanks.Yazeed Mohamed MrekiGeneral Authority of Civil Aviation (GACA)
It was good course & good preparation with excellent instructor. Thanks a lot.Faisal Mahdi Al-QahtaniSabic
It was a nice course to have. I suggest taking this course with the same instructor to other people. Thanks for the instructor for his kindness & helfull during the course.Abdul-Moniem Al-HumoudSabic
It is very important course, which enable us to improve our knowledge to work approaching our big account and can be recall us the key account. This is will support us to active result for the best of the Co.Mohammed AmjadAl-Suwadi Services
The instructor is highly and technical knowledgeable in explaining all the subject in the course taken. Noel V. GaranColdstorec Group Of Saudi Arabia
Instructor was well prepared and knowledgeable I gain lot of useful information.Gulam KhanSaudi Aramco
It was a good learning experience. Got to know the concept involved in key account.Muthuraman NachiappanAl-Suwadi Services
The instructor Mr. Ahmed Sabry has a very nice spirit.Salam FakhouryAl Khodari Company
It is very useful to us and increase our knowledge.Mohammed Rashed AfifiAl Khodari Company
The course is excellent and helpful. It help me in organizing the work in more safe manner.Muzammil HayatAl Khodari Company
The instructor is very knowledge and hard working, his way of teaching is very good.Ibrahim DarwishAl Khodari Company
