CATEGORY TYPE: Sales & Marketing

COURSE NAME:Organizing advertising campaigns and increasing Sales


This course can be scheduled at your convenience, to request this course please click here


This course introduces the use of promotional strategy and marketing communications in achieving marketing objectives. It focuses on how product features/benefits can be translated into promotional appeals that will influence customer purchasing behavior. Topics include promotional objectives, product positioning, selecting media, creative analyses, budgeting and measuring promotional effectiveness. As a learning activity, students prepare an advertising campaign for a product, business, or not-for-profit organization.



  • Upon successful completion of this unit, the students shall be able to:
  • Define and write marketing objectives.
  • Define and write advertising objectives.
  • Differentiate between marketing and advertising objectives.
  • Chronicle how advertising fits into the overall marketing picture and is used as a strategic tool to achieve marketing objectives.
  • Distinguish among marketers on the basis of their use of advertising strategy to achieve marketing objectives.
  • Recognize how understanding advertising strategies can help you, both as a business person and as a consumer.
  • Relate the role advertising can play in determining the outcome of social, political, and environmental controversies.
  • Explain why some expensive advertising campaigns have been unsuccessful.


Traditional advertising:


  • Brief historical outline and current situation of advertising.
  • The concept of advertising.
  • Types of conventional and direct mass advertising.
  • Advertising’s influence on the Economy.
  • Today in the advertising profession.
  • How advertising makes its object.




  • Narrative voices.
  • Ways of hearing.
  • The genre of the advertisement




  • Substance and surroundings
  • Picture, music, speech, and writing
  • Language and paralanguage


Media services: Finding the right audience:


  • Functional component of media services
  • Execution of an effective Ad campaign
  • Job opportunities in media services


Hyper advertising:


  • Introduction
  • Text

-         Text structure and function

-         Cohesion and coherence

-         The advertising message as printed hypertext



  • Characteristic of hypertexts
  • A structure of hypertexts
  • Functions of hypertexts
  • Cohesion and coherence in hyper advertising texts.

The hypertext message in online advertising:


  • Critical publicity/public criticism: reflections on fieldwork in different countries Ad world.
  • The revolution in marketing intimate apparel.
  • Models, metaphors and client relations: the negotiated meanings of advertising.

Imagining and imagining the other.

Advertising and Brand management: the way to the top of profit.


Working for an advertising company:


  • The correct way to sell space in print media
  • The correct way to sell space in broadcast media.
  • The qualities of a good media sales representative.


Attention seeking devices:

Tricks of the trade:


  • To compare or not to compare
  • Buzz and spin
  • You’ve made it to the top
  • Coming off the page

On-line advertising

  • The world wide Web as a platform for advertising
  • Types of Web advertisements.
  • Effectiveness of on-line advertising
  • The language of Web ads.



    • 5 Day(s)

    The presentation is generally appealing to me. The dedication & devotion of the instructor are both laudable & admirable.
    Mohammed F. Alotaibi

    Really this course is important for any inspector, so I will recommended it for our employees. And thanks a lot!
    Ahmed Al-Yami

    You are doing excellent bringing such very talented instructor. Please keep it up.
    Ahmed Afifi
    Al-Zamil CoolCare

    I would like to appreciate you as well as the instructor for a good training due to the fact that the helping to gain new information about the types of valve with advantages and disadvantage as well. Many thinking.
    Zaki Ali Aldawood

    This course was very beneficial and helpful to understand one of the Major NDT method. I encourage ITC to continue with this performance.
    Talal Saad AlHasawi

    ITC service was in overall excellent. Thanks.
    Wael M. Morsy

    This course was good and a nice guide to the PMP exam. Thanks.
    Yazeed Mohamed Mreki
    General Authority of Civil Aviation (GACA)

    It was good course & good preparation with excellent instructor. Thanks a lot.
    Faisal Mahdi Al-Qahtani

    It was a nice course to have. I suggest taking this course with the same instructor to other people. Thanks for the instructor for his kindness & helfull during the course.
    Abdul-Moniem Al-Humoud

    It is very important course, which enable us to improve our knowledge to work approaching our big account and can be recall us the key account. This is will support us to active result for the best of the Co.
    Mohammed Amjad
    Al-Suwadi Services

    The instructor is highly and technical knowledgeable in explaining all the subject in the course taken.
    Noel V. Garan
    Coldstorec Group Of Saudi Arabia

    Instructor was well prepared and knowledgeable I gain lot of useful information.
    Gulam Khan
    Saudi Aramco

    It was a good learning experience. Got to know the concept involved in key account.
    Muthuraman Nachiappan
    Al-Suwadi Services

    The instructor Mr. Ahmed Sabry has a very nice spirit.
    Salam Fakhoury
    Al Khodari Company

    It is very useful to us and increase our knowledge.
    Mohammed Rashed Afifi
    Al Khodari Company

    The course is excellent and helpful. It help me in organizing the work in more safe manner.
    Muzammil Hayat
    Al Khodari Company

    The instructor is very knowledge and hard working, his way of teaching is very good.
    Ibrahim Darwish
    Al Khodari Company