CATEGORY TYPE: Sales & Marketing

COURSE NAME:Sales College I - The Sales Booster Workshop


This course can be scheduled at your convenience, to request this course please click here


With buyers becoming more and more sophisticated in their requirements, and more aware of their buying power, the role of the sales professional has been transformed. Selling is now about listening and enabling - enabling individuals to meet objectives and companies to meet their goals.

 The consultative selling is facilitating this process so that the sales professional can assist their client in finding the most attractive, functional and tailored solution. This helps develop a long term partnering relationship, which is focused entirely on the client and their business needs. The ethos of this course is that a sale is a behavioral competency, based on listening, mutual respect and agreement. It is this that will cement relationships, exceed client expectations and provide sources of income over longer periods of time. It is a cerebral approach to the art of selling and is designed to re-align sales thinking towards behavioral relationships.




           ·          To provide the sales representatives, executives and non-sales managers with the fundamentals of the Professional selling skills and updated techniques in today’s competitive environment

           ·          Help companies in achieving its goals and objectives efficiently with newly recruited sales reps.

           ·          Help companies to have a clear edge over competition through establishing a strong sales infrastructure.

           ·          Help the sales executive linking the sales approach to the marketing activities; hence enabling the companies to have a full competitive approach.



           ·   Definitions


-       Sales

-       Different types of selling


           ·   Sales cycles


-       Product cycle

-       Money cycle

-       Importance of the sales man

-       Time management for the sales man

-       Vital skills for a successful sales man


           ·   The Consultative Selling Cycle


-       Preparation for the sales call

-       Challenging buyers profiles

-       The what’s-in-it for me approach

-       Benefits types and customization for the client

-       The five key information about the prospect buyer

-       The information triangle

-       Linking the sales approach to the  company’s marketing strategy

-       How to maximize the benefit of those information


           ·   The effective communication impact on sales

           ·   Tailoring the different means of communication to ensure an effective sales call

           ·   Introduction of Handling Objections in 5 successful steps


-       How to address the different buyers’ concerns


           ·   Introduction to the Persuasive Selling Formats/Techniques (PSF) in five successful steps

           ·   The sales call

           ·   Why some sales men fail in their mission...the “Dos and the Donts”




           ·   This course is tailored to address the different sales levels; starting from entry level to sales executives and non-sales managers.

           ·   This course is also addressing the tele-sales representatives (with some adjustments)

    • 5 Day(s)

    The presentation is generally appealing to me. The dedication & devotion of the instructor are both laudable & admirable.
    Mohammed F. Alotaibi

    Really this course is important for any inspector, so I will recommended it for our employees. And thanks a lot!
    Ahmed Al-Yami

    You are doing excellent bringing such very talented instructor. Please keep it up.
    Ahmed Afifi
    Al-Zamil CoolCare

    I would like to appreciate you as well as the instructor for a good training due to the fact that the helping to gain new information about the types of valve with advantages and disadvantage as well. Many thinking.
    Zaki Ali Aldawood

    This course was very beneficial and helpful to understand one of the Major NDT method. I encourage ITC to continue with this performance.
    Talal Saad AlHasawi

    ITC service was in overall excellent. Thanks.
    Wael M. Morsy

    This course was good and a nice guide to the PMP exam. Thanks.
    Yazeed Mohamed Mreki
    General Authority of Civil Aviation (GACA)

    It was good course & good preparation with excellent instructor. Thanks a lot.
    Faisal Mahdi Al-Qahtani

    It was a nice course to have. I suggest taking this course with the same instructor to other people. Thanks for the instructor for his kindness & helfull during the course.
    Abdul-Moniem Al-Humoud

    It is very important course, which enable us to improve our knowledge to work approaching our big account and can be recall us the key account. This is will support us to active result for the best of the Co.
    Mohammed Amjad
    Al-Suwadi Services

    The instructor is highly and technical knowledgeable in explaining all the subject in the course taken.
    Noel V. Garan
    Coldstorec Group Of Saudi Arabia

    Instructor was well prepared and knowledgeable I gain lot of useful information.
    Gulam Khan
    Saudi Aramco

    It was a good learning experience. Got to know the concept involved in key account.
    Muthuraman Nachiappan
    Al-Suwadi Services

    The instructor Mr. Ahmed Sabry has a very nice spirit.
    Salam Fakhoury
    Al Khodari Company

    It is very useful to us and increase our knowledge.
    Mohammed Rashed Afifi
    Al Khodari Company

    The course is excellent and helpful. It help me in organizing the work in more safe manner.
    Muzammil Hayat
    Al Khodari Company

    The instructor is very knowledge and hard working, his way of teaching is very good.
    Ibrahim Darwish
    Al Khodari Company