CATEGORY TYPE: Sales & Marketing

COURSE NAME:Preparing tactical and strategic marketing plans


 21-07-2019  25-07-2019  Jeddah/Saudi Arabia Register
  • To help the marketers & non-marketers acquire an understanding of the basic marketing definitions, terminology, types, roles and functions. This includes both: strategic and operational marketing.
  • Most importantly, to realize and “feel” the importance of marketing.
  • To understand the difference between marketing and sales.
  • To learn the marketing management “formula”.
  • To learn and practice the development of breakthrough Strategic Marketing, using the globally-acknowledged proven-successful “RSTP” model.
  • To learn and practice how to segment your market, target your highest-potential consumer and perfectly position your product/service.
  • To understand the various elements and components of Operational Marketing, which is called the “Marketing mix”.
  • To lean and practice the development of a comprehensive and holistic Operational Marketing plan, including various elements and multi-components.
  • To learn and practice how to control, measure and evaluate Operational Marketing objectives, strategies and plans.….

Part 1: Introduction:

  • Introduction to marketing
  • Importance of marketing
  • How marketing is crucial for today’s organization
  • Marketing role in a customer-oriented company
  • Marketing for marketers & non-marketers
  • The role of marketers & non-marketers in marketing
  • Misconceptions about marketing
  • How can marketing make a difference – real-life examples,

from Egypt and abroad

  • The marketing management formula
  • Types of marketing – strategic and operational
  • Internal Marketing vs. External Marketing

Part 2: Strategic Marketing:

  • Strategic marketing – what it is and what it is Not
  • Role of strategic marketing
  • The three basic strategies-- The “VMQ” Triangle
  • Introduction to the “RSTP” Model:
  • Research
  • Segmentation
  • Targeting
  • Positioning
  • Positioning Model and Real-life examples from the Egyptian market

Part 3: Operational Marketing:

  • Operational marketing
  • The marketing mix:
  • Four P’s, defined
  • Four C’s, defined
  • Product life cycle
  • Setting the right price
  • Determining demand
  • Effective advertising
  • Choosing the perfect medium
  • Sales promotions
  • Direct marketing and Public Relations
  • Integrated marketing communication (IMC)

Part 4: Sales and Marketing:

  • Relationship between sales and marketing
  • Difference between sales and marketing
  • Marketing-led organization vs. Sales-driven organization
  • Effective distribution
  • Types of distribution channels
  • The coordination between the sales and marketing functions

Part 5: Marketing Plan:

  • Marketing plan
  • Elements of the marketing plan
  • Marketing organization
  • The marketing caliber
  • Performance evaluation
  • Tools to measure effectiveness
  • The coordination between the marketing department and other departments

Part 6: Wrap-up and summary



  • Product Managers
  • Business Development Managers
  • Sales Force Managers
    • 5 Day(s)

    The presentation is generally appealing to me. The dedication & devotion of the instructor are both laudable & admirable.
    Mohammed F. Alotaibi

    Really this course is important for any inspector, so I will recommended it for our employees. And thanks a lot!
    Ahmed Al-Yami

    You are doing excellent bringing such very talented instructor. Please keep it up.
    Ahmed Afifi
    Al-Zamil CoolCare

    I would like to appreciate you as well as the instructor for a good training due to the fact that the helping to gain new information about the types of valve with advantages and disadvantage as well. Many thinking.
    Zaki Ali Aldawood

    This course was very beneficial and helpful to understand one of the Major NDT method. I encourage ITC to continue with this performance.
    Talal Saad AlHasawi

    ITC service was in overall excellent. Thanks.
    Wael M. Morsy

    This course was good and a nice guide to the PMP exam. Thanks.
    Yazeed Mohamed Mreki
    General Authority of Civil Aviation (GACA)

    It was good course & good preparation with excellent instructor. Thanks a lot.
    Faisal Mahdi Al-Qahtani

    It was a nice course to have. I suggest taking this course with the same instructor to other people. Thanks for the instructor for his kindness & helfull during the course.
    Abdul-Moniem Al-Humoud

    It is very important course, which enable us to improve our knowledge to work approaching our big account and can be recall us the key account. This is will support us to active result for the best of the Co.
    Mohammed Amjad
    Al-Suwadi Services

    The instructor is highly and technical knowledgeable in explaining all the subject in the course taken.
    Noel V. Garan
    Coldstorec Group Of Saudi Arabia

    Instructor was well prepared and knowledgeable I gain lot of useful information.
    Gulam Khan
    Saudi Aramco

    It was a good learning experience. Got to know the concept involved in key account.
    Muthuraman Nachiappan
    Al-Suwadi Services

    The instructor Mr. Ahmed Sabry has a very nice spirit.
    Salam Fakhoury
    Al Khodari Company

    It is very useful to us and increase our knowledge.
    Mohammed Rashed Afifi
    Al Khodari Company

    The course is excellent and helpful. It help me in organizing the work in more safe manner.
    Muzammil Hayat
    Al Khodari Company

    The instructor is very knowledge and hard working, his way of teaching is very good.
    Ibrahim Darwish
    Al Khodari Company