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الأهداف
The objective of this course is to introduce participants to the strategic management process and enable them to view all other management practices in a cohesive manner as components in the overall process of enhancing long-term organizational performance. Participants will have an understanding of the theory and principles of strategic management and the resulting ability to practice strategic thinking. They will also gain the ability to perceive issues from an overall organizational perspective rather than from the functional or technical perspective. The course will cover the steps of strategic planning and implementation using case studies and extensive exercises that will allow participants to apply the learned concepts to their own organizations.
الخطوط العريضة
Day 1: Introduction:
- Management overview
- The context of strategic management
- Overview of strategic management
- The need for strategic management
Day 2: Strategic Planning:
- Overview of the strategy formulation process
- Approaches to formulating strategy
- Strategic planning overview
- Strategic planning steps
Day 3: Strategic Analysis:
- Stakeholder analysis
- PEST analysis
- SWOT Analysis
- Forming a Vision
- The mission statement
Day 4: Strategy Development:
- Strategic options
- Strategic capability
- Product/service options
- Management options
- Entrepreneurial strategies
- Formulating a strategic position
- Strategic objectives
Day 5: Implementation and Control:
- Strategy implementation
- Obtaining strategic capability
- Planning for implementation
- Organizing implementation
- Acquiring the resources
- Project management
من ينبغى أن يحضر
The course is designed for anyone who is involved in developing and implementing strategy at a business or functional level.
المدة
5 أيام
