الخطوط العريضة

Marketing concept of the crisis.

• The difference between the crisis and the problem.
• Characteristics of the marketing crises.
• Marketing crises types.
• Why marketing crises occur (internal causes - external causes).
• False justifications that hinder an effective response to crises marketing.
Steps predictability marketing
• components of the process of analyzing marketing crises:
 Customer analysis - Parts of the market and identify potential - the analysis of previous sales
 Positioning the product in the market - purchase rates - study the distribution and prices
• study and analysis of the competition.
The role of strategic planning in dealing with marketing crises.
• Strategic Planning.
• Develop strategic plans into action Plans.
• Characteristics of the strategic planning process for marketing crisis management.
• Lessons learned from the experiences of crisis management in marketing practice (positive role models - negative models).
• Ten Commandments in dealing with marketing crises.

من ينبغى أن يحضر

• Marketing Managers and employees in the marketing field.

المدة

5 أيام