| Start Date | End Date | Country | City |
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+966 920007771
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Objectives
• identify the concept and importance of marketing crisis management.
• Identify the types of marketing crises.
• Training on ways to cope with marketing crises.
• provide participants with modern techniques to meet the marketing crises.
• Identify the steps to predict marketing crises before they occur.
Outlines
Marketing concept of the crisis.
• The difference between the crisis and the problem.
• Characteristics of the marketing crises.
• Marketing crises types.
• Why marketing crises occur (internal causes - external causes).
• False justifications that hinder an effective response to crises marketing.
Steps predictability marketing
• components of the process of analyzing marketing crises:
Customer analysis - Parts of the market and identify potential - the analysis of previous sales
Positioning the product in the market - purchase rates - study the distribution and prices
• study and analysis of the competition.
The role of strategic planning in dealing with marketing crises.
• Strategic Planning.
• Develop strategic plans into action Plans.
• Characteristics of the strategic planning process for marketing crisis management.
• Lessons learned from the experiences of crisis management in marketing practice (positive role models - negative models).
• Ten Commandments in dealing with marketing crises.
Who Should Attend
• Marketing Managers and employees in the marketing field.
Duration
5 Days
