| تاريخ البداية | تاريخ النهاية | الدولة | المدينة |
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+۹٦٦ ۹۲۰۰۰۷۷۷۱
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الأهداف
Delegates will be refreshed with the high-level concepts of strategic marketing
Appreciate the fundamentals of the CRM based approach to SME customers
Understand how new technologies represent a “game changer” for
CRM in the near-medium term Develop some high-level plans for improvements to CRM within their own banks
Compare the various CRM approaches from banks in their own market and appreciate the relative strengths and weaknesses
الخطوط العريضة
Module 1 - Overview of CRM
Module 2 - Developing a Customer Strategy
Module 3 - Customer Lifecycle Management and Lifetime Value
Module 4 - CRM Technology
Module 5 - Operational CRM
Module 6 - Analytical CRM
Module 7 - Collaborative CRM
Module 8 - CRM Project Management
Module 9 - Building a Business Case for CRM
من ينبغى أن يحضر
• Middle- and senior-level managers from marketing, e-commerce, sales and operations, strategic planning and general management
• Senior technology and information managers who support marketing, e-business and CRM programs
• Product, brand, e-marketing and advertising managers
• Finance managers responsible for customer profitability measurements and analysis Sales and service managers
المدة
5 أيام
