| Start Date | End Date | Country | City |
|---|
+966 920007771
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Objectives
Delegates will be refreshed with the high-level concepts of strategic marketing
Appreciate the fundamentals of the CRM based approach to SME customers
Understand how new technologies represent a “game changer” for
CRM in the near-medium term Develop some high-level plans for improvements to CRM within their own banks
Compare the various CRM approaches from banks in their own market and appreciate the relative strengths and weaknesses
Outlines
Module 1 - Overview of CRM
Module 2 - Developing a Customer Strategy
Module 3 - Customer Lifecycle Management and Lifetime Value
Module 4 - CRM Technology
Module 5 - Operational CRM
Module 6 - Analytical CRM
Module 7 - Collaborative CRM
Module 8 - CRM Project Management
Module 9 - Building a Business Case for CRM
Who Should Attend
• Middle- and senior-level managers from marketing, e-commerce, sales and operations, strategic planning and general management
• Senior technology and information managers who support marketing, e-business and CRM programs
• Product, brand, e-marketing and advertising managers
• Finance managers responsible for customer profitability measurements and analysis Sales and service managers
Duration
5 Days
