Objectives

• Understand a wonderful paradox: helping other people get what they want gives us more of what we want.
• Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there.
• Recognize the difference between features and benefits of products and services.
• Identify and be able to better present the competitive strengths of your products and services, so that you can be proactive in handling objections and more successful at asking for the business.
• Use different types of selling for different situations.
• Identify ways to find new clients and network effectively.