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+966 920007771
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Objectives
• planning promotional programs.
• choose the best advertising media.
• Advertising budget.
• measure the success in achieving the Millennium Campaign.
• support capabilities marketing decision makers in the face of the future by building the possibility of logical thinking and study tools available for planning excellence And creating new tools that fit with reality in the domestic and international environment.
• It also aims to support the decisions of the institution for the preparation of plans activate integrated manner that ensures the highest possible return through the support of research methods possible to conduct integrated planning process, in addition to the implementation of the objectives established in the growth and philosophy are thrown acceptance planning an arbitrator, and determine the steps of planning advertising campaigns and refresher directly applicable.
Outlines
- ü advertising planning steps.
ü analysis of the current time in the markets.
ü analysis product on the market.
ü identify the target audience.
ü choice of medium.
ü determine budgets for the campaign.
ü analyze the strengths and weaknesses of SWOT.
ü analysis of the market position and competitive alternatives.
ü the steps for setting up integrated marketing plan (Practical Guide).
ü preparing marketing plans and develop functional components of the marketing mix.
ü integrated strategies to face the future.
ü use comparison BENCHMARKING to support marketing and management development.
ü establish timelines for the implementation of the campaign.
ü marketing planning and industry of the future.
ü variables of the new century and the dimensions of marketing opportunities and risks.
ü marketing research as a tool for marketing excellence and marketing information.
ü identification of prospective market.
ü foundations of market segmentation.
ü formulate competitive marketing objectives.
ü analyze the advantages and cost competitiveness in the light of concepts of TQM.
ü problems advertising and sales promotion (BI).
ü role of advertising and activation in the integrated marketing process (film).
ü marketing factors affecting the planning advertising campaigns and activation.
ü marketing strategies and promotional activity.
ü planning advertising campaigns.
ü drafting advertising goals (evidence of work)
ü determine financial allocations declaration and distribution (lab).
ü design methods and means of disseminating advertisements and determine the degree of saturation in each of them (cases process).
ü strategic advertising message.
ü preparing tables for publishing advertising spaces and times.
ü planning activation campaigns for sales
ü Recent trends in sales promotion means practical cases.
ü planning to participate in local fairs, Arab and international (lab).
ü business presentations, contests and in-store advertising.
Who Should Attend
Duration
5 Days
