Objectives
Upon completion of program, you'll be able to:-
- Be aware of Main Online Marketing Channels
- Understand how using e-marketing can achieve your business goals.
- Optimize Business website in a professional way
- Creating Online Ads
- Create an Online Marketing plan
- Manage & Monitor any Online Activity
- Measuring KPIs of every online marketing channel
Outlines
Day 1 :
- Introduction to Online Marketing
- Online Marketing Statistics
- Advantages & Disadvantages of Online Marketing
- Relationship between Offline & Online Marketing
- Most Popular Online Marketing Channels
- Search Engine Optimization
- How Google Ranking its websites?
Day 2:
- Search Engine Marketing
- Landing Page Specifications
- Video Optimization
- Types of SEO
- SEO Tracking & Monitoring
- KPIs of SEO
Day 3 :
- Introduction to Social Networks
- Social Networks Types
- Social Networks Statistics
- Advantages & Disadvantages of Social Networks
- How to use your Facebook effectively?
- Facebook Advertising
- E-Mail shots Advertising
Day 4:
- How to use your LinkedIn effectively?
- LinkedIn Advertising
- How to use your Twitter effectively?
- Twitter Advertising
- How to use YouTube effectively?
- YouTube Advertising
- Google + and its Trend
Day 5:
- E-commerce with e-Marketing
- Online Directories Submission
- Online Press Releases Marketing
- Online Forums Marketing
- How to build your e-Strategy
- Monitoring & Tracking Online Marketing Activities
Who Should Attend
- Junior Marketer
- Senior Marketer
- Junior Online Marketer
- Senior Online Marketer
- Business Development Manager
- Web Developer
- Web Designer
- Business Owner
- Sales Manager
- Sales Executives
- Marketing Managers
- Students